As competition with TikTok and Instagram Reels heats up, YouTube today announced an expanded suite of creation tools for its own short-form video platform, YouTube Shorts. Among the new features are ...

YouTube now lets creators promote Shorts. Promoted Shorts target viewers likely to engage with the creator's channel. This makes it easy to boost Shorts without a full Google Ads campaign. YouTube ...

Pranay Parab is an independent tech journalist based in Mumbai, India. He covers tech for Lifehacker, and specializes in tutorials and in-depth features. YouTube is being taken over by Shorts—the ...

YouTube is now letting users create an AI avatar that looks and sounds like them for use in Shorts. This feature was teased earlier this year. The creation process is available in the main YouTube app ...

“I’ve always been in this building stage of helping build these systems that help creators be seen and discovered,” Matloob told Observer in an interview in January. “All these companies end up being ...