Track shifting odds for the World Cup 2026 final ad market. Adidas leads at 89% while Pepsi climbs to 55%. Spot pricing ...

Camilo Andrade, Global Vice President of football (soccer) at Nike gives USA TODAY a behind-the-scenes look at the company's ...

The campaign features the tagline "Thanks World, We'll Take It From Here." ...

For American viewers of the World Cup final on Sunday, the sport the rest of the world knows as football will closely ...

The 2026 World Cup is generating over $10.5 billion in ad spend, showcasing a dynamic shift in marketing strategies. Here, 10 ...

Tell me if you’ve heard this one before: A big-budget blockbuster World Cup ad from a footwear giant features a laundry list of star players, celebrities, and a storyline that revolves around a big ...

Major League Soccer has revealed its plans to build on the success of the World Cup as the global soccer tournament reaches ...

While dazzling on-pitch battles have captured World Cup viewers across the globe this summer, the world’s biggest sportswear ...

Brooklyn Beckham is leaning into the public conversation around his family rift in a new World Cup-themed DoorDash ad. The 27 ...

A World Cup commercial for AI chatbot Claude drew sharp backlash from fans during Saturday's Argentina-Switzerland ...

Spain vs. Argentina. Lamine Yamal vs. Lionel Messi.

Viral organic moments, like the "Viking Row" celebration of Dutch fans going left/right, exploded to the tune of 172 million ...