The CEO tells the Journal that Apple plans to raise prices on its products to offset the surging costs of both memory and storage.

Tim Cook will step down as Apple's CEO on Sept. 1 after 15 years leading one of the most valuable companies in the world. There'll be no shortage of retrospectives about his operational genius, his ...

First, I chatted with Karen-Happuch P. Henneh, the developer behind an app called Asuo. Asuo is an offline flood navigation app that uses flood data and weather forecasts to guide people in making ...

Earlier today, Tim Cook sat for an interview with The Wall Street Journal and made a bunch of ominous predictions. Among them, the outgoing Apple CEO highlighted that the rising price of memory and ...

Tim Cook is the chief executive officer of Apple and a member of its board of directors. Since succeeding co-founder Steve Jobs, Cook has led the company through a period of substantial expansion, ...

Apple CEO Tim Cook teased about the possibility of an Apple car, declining to confirm whether the tech giant was finally working on its own autonomous vehicle. “In terms of the work that we’re doing ...

Tim Cook closed out what is expected to be his last keynote as Apple's chief executive officer today with some emotive final remarks. Wrapping up a pre-recorded video message, Cook reflected on his ...

Apple CEO Tim Cook this week said that price increases are "unavoidable" due to the ongoing RAM shortage, which has led to skyrocketing prices for memory chips. "We're doing our best to mitigate the ...

It's not a rumour. This is a statement from Apple CEO Tim Cook on the record. The most important thing he admitted on June 17, 2026 was about a possible iPhone 18 Pro price increase. Tim Cook’s ...

Apple appears poised to take the rare step of increasing prices to deal with what CEO Tim Cook called an "unsustainable" memory shortage.