Enterprise software giant SAP is launching a customer data platform (CDP) that aims to help organizations meld customer data across touchpoints -- from commerce and marketing to sales and service -- ...

E.ON U.S. has selected Accenture and SAP for the utility’s largest-ever information technology (IT) transformation project. The goal of the E.ON U.S. Customer Care System (CCS) project is to implement ...

Enterprise application mega-vendor SAP has just pushed further into the customer experience management space with the announcement that it is buying Swiss-based e-commerce platform vendor hybris for ...

This SAP Connect 2025 Customer CX Keynote features leaders from Boeing, Wela, and Migros, and explored how to create loyalty-led growth through superior customer experiences, and for anyone using SAP ...

After buying e-commerce firm Hybris last year and targeted sales specialist SeeWhy in May, SAP has now brought all its CRM and marketing products into an integrated suite. The enterprise software ...

SAP has formalized its approach to Customer Relationship Management (CRM) by consolidating upon recent acquisitions and integrating these functions into its existing stack of database and data ...

Our first look at Gartner’s Magic Quadrant for CRM Customer Engagement Centers (CEM) showed a market littered with obsolete business applications. However, the three vendors in the Leader’s Quadrant - ...

Here’s what you need to know about the enterprise resource planning (ERP) vendor’s latest product and company news.