Verizon Chief Marketing Officer Leslie Berland is spearheading a major transformation of the company's loyalty program, moving away from traditional models. Berland emphasizes a " ...

A recent eMarketer study found that 35% of loyalty members say point accumulation and expiring rewards are their biggest ...

As businesses continue to foster stronger connections with their customers, 2025 will see key changes in how loyalty programs are designed and executed. The focus is increasingly on personalisation, ...

Exchange Solutions™, a provider of AI-powered loyalty and personalized offer technology, and The Baesman Group, a DTC marketing strategy and execution partner with deep CRM and loyalty expertise, ...

Starbucks’ recent overhaul of its loyalty program marks a significant shift for what has long been considered the benchmark in beverage-based rewards. The previous structure was intentionally simple: ...

These awards spotlight the strategic use of customer data and feedback to continuously enhance the Blain’s Rewards program, powered by SessionM, a Mastercard company. The program integrates in-store ...

Loyalty in iGaming used to be visible mainly through points balances, cashback offers and reward tiers. Now more of the work ...

A common complaint about mobile carriers is that they launch attractive new plans and other deals that are limited to new subscribers, leaving existing customers feeling short-changed. Verizon is ...

Discover how your loyalty points can unlock big perks in your summer travel plans, even at hotels where you might least ...