The power of short-form video content cannot be ignored. Platforms like TikTok, Instagram Reels and YouTube Shorts continue to revolutionize how brands connect with their audiences. These platforms ...

YouTube and TikTok, and other social platforms, have rapidly grabbed consumers’ attention, taking an even-greater share of consumer video viewership. Where's the investment? By Paul Pastor The ...

Creators will soon be able to make Shorts videos that are up to three minutes long. Creators will soon be able to make Shorts videos that are up to three minutes long. is features writer with five ...

YouTube is changing how it counts views on YouTube Shorts to give creators a deeper understanding of how their short-form content is performing, the company announced on Wednesday. Shorts views will ...

Something strange has been happening on YouTube over the past few weeks. After being uploaded, some videos have been subtly augmented, their appearance changing without their creators doing anything.

Anyone doubting that shorter is better, at least in terms of how social media is evolving the past couple of years, need only look at statistics measuring the booming popularity with the briefest bits ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. YouTube's cofounder and former tech chief says he doesn't want his kids to watch only short videos on ...

YouTube demystifies the Shorts algorithm in a Q&A video that addresses several of the most common questions creators have about gaining visibility with short-form content. We know at least some ...

YouTube will now let parents limit the amount of time their teens can spend scrolling through its short-form video feature, Shorts, or block them all together. The option is part of a group of new ...

YouTube will count the number of times a video starts to play or replay — just like Instagram and TikTok. YouTube will count the number of times a video starts to play or replay — just like Instagram ...