Learn how Google’s core updates impact rankings, content quality, and visibility — plus key steps to diagnose losses and recover stronger. A Google core update is a comprehensive algorithm adjustment ...

Tension: Businesses build strategies around Google’s standards while having zero say in how those standards shift overnight. Noise: Panic-driven speculation after each update obscures the structural ...

Despite its early stumbles, Google’s Gemini has leapfrogged ChatGPT in relevance and usefulness. Soon, it will be ubiquitous. By Brian X. Chen Brian X. Chen is The New York Times’s lead consumer ...

As AI races into classrooms worldwide, Google is finding that the toughest lessons on how the tech can actually scale are emerging not from Silicon Valley, but from India’s schools. India has become a ...

Google CEO Sundar Pichai said Google has spent 25 years learning how to measure user satisfaction in Search, including engagement, sessions, return behavior, and bounce-backs, saying that those ...

At last year's Google I/O event, we (and most outlets) modestly declared that the Google Search we had known for the past 20 years was dead. Fast forward a year, and it's still really, really dead.

Posts from this author will be added to your daily email digest and your homepage feed. is editor-in-chief of The Verge, host of the Decoder podcast, and co-host of The Vergecast. Today, I’m talking ...