Data Scientist Ke Zhang’s Research Explores Homomorphic Encryption for Privacy-Preserving Marketing

A privacy-preserving marketing framework applies homomorphic encryption to perform machine learning on encrypted ...
BizTech

Cloud-Based Machine Learning Tools Support Businesses’ Customer Service Process

It’s a simple question, but there’s often a complex answer, especially for employees at FedEx, who handle an average of 16.5 million packages a day. Today, machine learning is making getting those ...

SAS puts machine learning in marketers' hands with new SAS 360 Marketing AI

SAS, the leader in data and AI, today announced SAS 360 Marketing AI, a new solution to help marketers build, deploy and scale machine learning models without relying on overstretched data science ...
Nature

Data Mining Techniques in Customer Segmentation and Relationship Management

Data mining has become indispensable for dividing heterogeneous customer bases into coherent groups and for nurturing long-term relationships through targeted engagement. Unsupervised learning methods ...
Marketing

The Future of B2B Customer Experience: Human vs. Machine

The future of B2B CX is set to be defined by innovative solutions that not only streamline operations but also create highly personalized and seamless interactions. Competition is fierce, and customer ...
CMS Wire

Building a Customer Data Strategy: Key Trends

Privacy-first practices. Embrace privacy-first data strategies to build trust and adapt to evolving regulations like GDPR and CCPA. AI-driven insights. Use AI and ...