Do you know that 82% of customers read online reviews at least sometimes before purchasing items? You should read them too because customer reviews offer great insight into your target clientele’s ...

Brand reputation is built on consumer feedback. But overcoming the schism between a brand’s desired identity and how customers actually perceive it is a challenge that many new and even ...

Better customer retention. By identifying dissatisfaction early, sentiment analysis aids proactive interventions, which helps to reduce churn and improve loyalty. Transformative business insights.

Sentiment analysis enables brands to more fully understand what their customers are saying, as well as the emotional state and meaning behind their words. When used by customer service agents, ...

In Salesforce’s most recent State of the Connected Customer study, 80% of respondents said a company’s customer experience is as important as its products and services. Sixty-five percent said they ...

PHILADELPHIA--(BUSINESS WIRE)--Predictive customer analytics company Theta today released its updated analysis and Customer-Based Corporate Valuation® (CBCV) of U.S.-based online eyewear retailer ...

Sentiment analysis is the scanning of words written or spoken by a person to determine the emotions they’re most likely feeling at the time. If the person spoke verbally, sentiment analysis technology ...