NEW YORK—Music video network Vevo has partnered with cloud-based SaaS broadcast and connected TV (CTV) solution provider Amagi to enhance its global CTV programming and ad infrastructure, Amagi said ...

A collaboration between InterMedia Advertising, Peer39 and Pontiac Intelligence provided show-level cost-per-acquisition data ...

When it comes to curating and monetizing CTV content, do programming and promotion decisions go hand in hand or does one necessarily drive the other? Head of Fubo Studios Pamela Duckworth offers a ...

Enter Your Email to Unlock This Article Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe. As previously announced, CTV treats ...

The distribution of live sports on CTV is driving one the biggest disruptions to traditional linear TV advertising. For the first time, NBCUniversal Olympics inventory was made biddable on Peacock.

As the industry accelerates its efforts to take full advantage of CTV’s rapid global growth, what are the main opportunities and benefits for advertisers? As connected TV (CTV) gradually dominates ...

Johnny O'Neill, VP customer success at VideoElephant, gathers his thoughts on what the Digital Place Based Advertising Association's Video Everywhere Summit revealed about the CTV and OOH landscapes, ...

What connected television is, what marketers should know and how its expanded profile is affecting analytics strategy. Video has attracted huge interest among marketers and consumers alike, with ...

Add Yahoo as a preferred source to see more of our stories on Google. CTV is Canada's largest privately owned television network and has consistently ranked as Canada's top-rated network in total ...

We’re in the midst of yet another massive change in the digital advertising industry and I’m not talking about cookies, iOS14 or ad targeting. I’m talking about the massive ad budget shift to ...

Second only to AI in terms of hype, the rush to dominate data aggregation fuels new deals When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The ...